Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Audition for Make America Great Again

The former UK leader, kicked off the premiere of her YouTube show with a vow to unmask "malicious actors" striving to undermine Western democracies. She explained she would uncover how an "global web of progressives operate to weaken the democratic process and the electorate's mandate."

"Our focus will be on the Trump revolution and understand how it can be accomplished in Britain," she said. "We will interview the key figures of the Make America Great Again campaign."

Prior to the program's debut, there was a strong advocate. "This represents the dawn of a kind of political shift," remarked John Solomon. The right-leaning media outlet Just the News will carry the former prime minister's new audio shows.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, featuring a counselor supportive of Reform, have also helped her set up the Truss's program. The production is professional, if basic. She has gathered ten thousand followers in her debut week and her premiere garnered 67,000 views across the same period.

It is a humble beginning, but in partnering with the journalist, Truss is being thrust into a mature political media sphere generating and disseminating Make America Great Again themes. Key fixations encompass claims of media suppression by the established press and a aim to remove a so-called administrative state – a force that she attributes her downfall to for the abrupt termination of her calamitous premiership.

"The platform is not famous beyond the Maga-verse, but it does have influence there, mostly due to its founder, who provides analysis on conservative outlets like Bannon's 'War Room' podcast and has even interviewed the former president," commented Alex Hinton, who has closely studied the Trumpist political wave.

A Divisive Associate

Truss's attempt to bring the pro-Trump media model to Britain has aligned her more closely to controversial figures such as Solomon.

He founded Just the News after scrutiny when allegations surfaced of promoting inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

These allegations were repeated throughout the conservative press, with the journalist featuring as a frequent visitor on the widely-watched Fox News show. Trump himself endorsed the journalist's work.

He wrote the reports about Ukraine in a number of opinion pieces for the publication the Hill, after having been moved to a columnist role following internal criticism over his articles. His claims were key in Trump's pressure for the officials in Kyiv to probe the Biden family in 2019. This pressure led to impeachment charges against Trump. The Senate later voted to acquit the president.

Weeks after Solomon left the publication in late 2019, the news organization stated it was carrying out a review of his work concerning the Ukraine issue. It found he had relied on unreliable sources and said he "failed to identify important details about key Ukrainian sources, specifically the detail that they had been indicted or were being probed."

Joining the Network

Solomon's own TV and radio guest spots are a example of the political media environment Truss is entering. He talked about his endorsement of the program on a show he co-hosts on Real America's Voice, a rightwing cable channel that is the base for the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already hosted Steve Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, the former leader has become a small part in a broader ecosystem of right-wing publications that routinely cross-promote stories.

Solomon's own programs have often featured individuals such as commentator Mike Benz, a rightwing influencer whose disparagement of the US Agency for International Development was used by the X owner as reasoning behind dismantling the foreign aid agency.

A Cross-Border Foray

While Truss's stilted style and political travails have been mocked within the UK, some US observers are taking seriously her bid to rebrand as a local version of the Maga media.

"One must regard people like Truss as significant, even if you may not want to take them literally," stated a former Biden White House aide, who served in the Biden administration.

"Observers witnessed how in 2024 the former president used that media network to spread his narrative. Without a doubt that ecosystem spreads and shapes discourse abroad. It appears quite apparent to me that the environment in the United Kingdom are akin to what allowed this non-mainstream media network to thrive in America."

a political theory expert, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"Online platforms transcends national boundaries," Finlayson remarked. "There exists a sort of environment within which ideas travel – on occasion appearing in harsh versions and other times more moderately – but which is connected."

Professor Hinton said the rise of the digital conservative movement in the United Kingdom recently meant the "potential to have a larger effect is significant."

Global Goals

"The former PM and political figure Nigel Farage not long ago appeared at the CPAC, where I saw they hit pro-Trump themes prior to the {king of Maga|

Natalie Jones
Natalie Jones

A tech strategist with over a decade of experience in digital transformation and innovation, passionate about exploring emerging technologies and their impact on industries.