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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. The Pokémon Company and London's Natural History Museum are opening a pop-up shop stocked with special items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork all inspired by the museum's theme. For collectors, however, will be a specially made Pikachu card, given as a free bonus for the pop-up. This shop will operate from on-site at the museum to its web counterpart between late January and mid-April.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome filled with stunning illustrations that show creatures in their natural habitats. The concept like what an in-world scientist could produce once adventurers submit their data, alternatively what Charles Darwin could have sketched if the famous islands teemed with flying-types instead of finches. Part of the charm stems from the book's scholarly approach, presenting Pokémon as worthy of scientific study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Special Card Stand Out

It is common to issue to release promos for big events and brand collaborations. Many of these promotional cards typically highlight the famous electric rodent who serves as the franchise mascot. What distinguishes this new museum card is its distinctly bigger dimensions. Although exact measurements were not publicly disclosed, availability will certainly be highly restricted, with customers able to get only a single card per purchase.

Limiting Speculator Interest

According to a company statement, a portion of the merchandise will also be sold beyond the museum walls. But, a wider release will only be specific stores within the United Kingdom. Critically, collectors will not be able to acquire the card through the online Pokémon Center. While reseller interest is a given, it appears they will have a difficult time stockpiling large numbers this time around. If you're feeling left out, there is an alternative like Pokémon Fossil exhibit headed to Chicago later this year.

"All profits from purchases from the museum store and from its online store, which covers Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the research of hundreds of researchers who are scientific inquiry to discover solutions to the global ecological crisis," the statement notes.